Through its acquisition of South Bay creative retail leader San José Made in 2017, Moveable’s Retail Consulting features significant experience in Bay Area based creative retail activations ranging from pop-ups to permanent storefronts to events both large-scale and intimate.

WHO WE SERVE

From our experience and developed expertise, Moveable is able to offer its impactful suite of Retail Consulting services to everyone, including the following.

SHOPPING CENTERS

Shopping centers looking to develop more impactful pop-up and leasing relationships with locally based creative small businesses.

RETAIL DISTRICTS

Retail districts looking to energize a street or several streets’ worth of storefronts to create greater visibility and increase pedestrian traffic for the businesses and properties in the area.

PROPERTIES

Properties looking to activate their new or underutilized spaces with high visibility retail experiences designed to cultivate greater activity, greater visibility and greater cachet for the property.

BRANDS

Brands looking to create unique localized experiences with specific appeal to a San José, South Bay and San Francisco Bay Area audience.

RETAIL STOREFRONTS

Retail storefronts looking to rethink their spaces with more local community driven values and more modern approaches in order to generate new or renewed visibility for their brand within their given community.

EMERGING BRANDS

Emerging brands looking to create a physical retail experience that best expresses their brand values to a localized audience.

RETAIL IS AN EXPERIENCE, RETAIL IS A DESTINATION

Amid extensive change in the industry and culture at large, we believe one of the most significant opportunities for physical retail is in rethinking itself as a destination–no matter if it’s an enormous large-scale shopping center or one individual storefront. Destinations offer experiences. Experiences provide consumers a pressure-free environment to explore and to enjoy while offering immediate proximity and convenience to retail. Doing this imbues the physical retail experience with a value proposition inimitable by online retail. Therefore, in understanding physical retail’s need to distinguish itself from online retail, a destination-driven mindset and model are essential to successful physical retail.

HOW DO WE BUILD A DESTINATION TO SUPPORT SUCCESSFUL PHYSICAL RETAIL?

EVENTS AND MARKETING

The best way to attract people to a place is to create unique and time-sensitive instances for people to experience a place. Not only does this enable a place to host lively bursts of gatherings but it also enables the place to build a diverse overall audience by using different event ideas and themes to introduce and attract a diverse crowd of people to a given place.

COMMUNITY COMES FIRST

Local pride can no longer be ignored or marginalized by physical retail. People want to be proud of what is in their community and conversely, people want what is in their community to be proud of the community itself. To do this, all parties need to endeavor in a continual conversation about engagement, transparency and support. Retail’s responsibility to a community is not confined to operating hours, but rather is a constant, long-term commitment. Not only can this produce measurable results for the retail in a given community but it sets forth a better example and hopefully a more meaningful roadmap for retail’s place in a community.

CONTENT IS EVERYTHING

Succeeding on social media requires not just high-quality content but frequent high-quality content. People crave connection and connection on social media requires frequent engagements between you and your audience. This means that everything needs to be viewed through the lens of its content opportunity. This means that being a content producer is no longer a small task or a part-time job but rather the primary determinant of whether or not a retail place will be successful.

OUR GOAL WITH MOVEABLE RETAIL

To understand or help you identify and define your retail ambitions

To create an effective strategy that develops your place’s sense of destination, crafted for your specific ambitions

To closely manage the startup period of this work, guiding everything from iteration to actual execution

To position your team–be it internal staff or new staff–to eventually take over the roles required to sustain and continually rethink your place’s sense of destination