Craft Fairs & Festivals
SJMADE Craft Fairs
Each year, San José Made produces six large craft fairs in the South Bay Area with each featuring between 250 and 400 creative small business vendors and with each drawing on average 25,000 attendees over each event’s weekend duration. These events are designed to bring together our community to celebrate #ShopSmall and #ShopLocal creative culture. As of 2025, these events are:
Friend Fest (February)
SJMADE Fest (May)
SJMADE Summer Fair (July)
ILLO Mart (September)
SJMADE Holiday Fair (November)
Winter Wonder Market (December)
San Pedro Saturdays
In late 2024, the San José Downtown Association contracted Moveable to pilot a monthly programming schedule (running from December 2024 through July 2025) on the permanent street closure within downtown’s San Pedro Square. What resulted is San Pedro Saturdays, an activation series designed to bring high levels of foot traffic, vibrancy and attention to this part of downtown and to help reimagine this pedestrian street as an appealing events and gathering space.
Client
San José Downtown Association & The City of San José
Year
December 2024 to Current
Socials
@moment.sj / Holiday Market / Pawlentine’s / San Jose Cat Day / Move & Groove Day
Foster City Summer Days
Foster City Summer Days is a vibrant, multi-day outdoor community festival featuring carnival rides, live concerts at the lakeside amphitheatre, 40+ food vendors, beer & wine booths, 90+ artisan craft vendors and activities for all ages, all set against the beautiful waterfront backdrop that is Leo J Ryan Park. .
Tully East Festival
In 2024, the newly formed Tully Road Eastridge Business Association (TREBA) hired Moveable to increase awareness for its new brand to its business district constituents and the greater San José area. Moveable worked with a local San José artist to create new brand imagery for the district, which was used to create street banners currently lining the bustling Tully Road corridor. Additionally, Moveable produced the first ever Tully East Festival—a large summer festival featuring local food stalls & food trucks, local retail vendors, a kitten lounge powered by a local cat rescue non-profit and a gathering of local community groups. The event drew over 12K attendees and its success has now led to the planning of 2025's Tully East Night Market series for TREBA.
